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MARGIN PAC R
THE PROFIT INTELLIGENCE SERVICE BY IMPACT27
ABOUT MARGIN PACER​
THE HIGH IMPACT PROFIT INTELLIGENCE SERVICE ​
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Created by the team at IMPACT27, our Margin Pacer service helps retailers increase realised sales margin after ad spend through smarter pricing, stock, and marketing alignment - right down to the SKU level.
It’s built on 30 years of experience improving profitability for businesses of all sizes, from scrappy SMEs to global category leaders like Nike, Zara, Walmart and IKEA. We know how to cut through the noise and move the needle where it matters most. We provide an expert-led service for retailers who need clarity, control, and growth without guesswork. We don’t just help you analyse your margins - we help you improve them.
Margin Pacer is the must-have strategic profit intelligence service for modern eCommerce.
Where Margin Really Gets Lost
It’s rarely the product.
Bad decisions? Only in hindsight.
HOW IT WORKS
​OUR MARGIN PACER SERVICE DELIVERS REAL-WORLD, PROFIT-FOCUSSED RECOMMENDATIONS, HERE'S HOW WE DO IT:
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Simulate Real-World Buying Decisions
We assess your pricing and proposition the way a consumer would — not in theory, but in market context. Using product matching to the closest competitor equivalents, price benchmarking, trust & brand value adjustment and delivery & returns proposition.
Forecast Product-Level Demand
We forecast consumer intent and demand at three levels: informational, commercial & transactional. All forecasts are done per product and for product cohorts, giving both detail and strategic breadth
Layer on Business Context
We match this external perspective to your internal reality: historic sales data, stock holding patterns, cost prices & past marketing activity. Where data is limited, we can create your own historic dataset over time.
Generate Profit-Driven Recommendations
Based on this analysis, we model actions to optimise sell-through to sell-out margin after marketing spend. Recommendations focus on: Marketing Elasticity, Price Elasticity & Stock Efficiency
WHO IS MARGIN PACER FOR?
OUR PROFIT INTELLIGENCE SERVICE HELPS:​
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DTC FOUNDERS
Who want to stop flying blind on margin
OPS & MERCH TEAMS
Struggling to align pricing and profitability
ECOMMERCE LEADS
Who need sharper commercial decision-making
INVESTORS, CEO'S, CFO'S
Who want clear ROI from marketing and inventory strategies
ABOUT IMPACT27
TRUSTED GROWTH PARTNERS FOR AMBITIOUS ECOMMERCE BRANDS
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IMPACT27 is a commercial eCommerce consultancy. We help ambitious e-commerce brands grow revenue, protect margin, and scale without compromising what makes them great. Our team has powered the scale of category-leading brands - and we created the Margin Pacer service as a response to one of their biggest challenges: unclear margins.​ That’s not our only service though, need more hands-on growth support? Alongside Margin Pacer, we offer consulting across key performance levers:
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Channel & DTC strategy
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Trading & promotional planning
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Forecasting & commercial analytics
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Team up-skilling & advisory support
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