CASE STUDY: From Margin Drain to Margin Gain

A £50M specialist tech retailer with big ambition, but growth on pause.

Profit was slipping. Growth relied too heavily on discounting, driving the business into a margin-eroding race to the bottom and pushing core lines into sell-out territory.

• Helped the team refocus marketing around effectiveness, not just spend

• Built and rolled out a pricing model balancing competitiveness, rate of sale, and stock cover

📈 Revenue up 25%

💰 Gross margin % up 8%

🎯 Marketing efficiency improved 48%