CASE STUDY: From Paid Trap to Organic Powerhouse

AWD-IT - a respected and fast-moving Gaming PC retailer.

AWD-IT was stuck in a costly loop. Agencies were draining budget with underwhelming results. Organic traffic had collapsed, and paid spend kept rising just to tread water. Discounting was used to compensate - eroding margins and sending performance backwards.

• Audited agency spend, output, and ROI - and cut the fat.

• Rewired their SEO approach to rebuild organic performance.

• Guided them to better traffic sources with lower CPAs.

• Advised on smarter ways to hold agencies accountable and drive actual value.

✅ Agency costs down 70%

✅ Organic traffic up 167%

✅ Reliance on paid traffic halved

✅ Blended CPA cut by 38%

✅ Top of Page 1 in organic search - from halfway down Page 2

✅ Named one of Sistrix’s 2023 UK SEO Visibility Winners - #1 most improved eCommm brand, #3 overall behind the CIA and Oxford English Dictionary