CASE STUDY: Fix the Fundamentals, Unlock the Funnel

A fast-scaling reCommmerce brand in the refurbished tech space, aiming for Series B.

Conversion rates were far below forecast - burning cash and stalling growth. CPCs were sky-high, and CPAs often exceeded product margin. They couldn’t scale profitably or prove the model to investors.

• Identified availability and product data structure as twin blockers to conversion.

• Helped them source the right stock mix - with breadth and depth where it mattered most.

• Rebuilt product data and PDP hierarchy to reflect real stock, not ghost SKUs.

• Ensured paid ads only appeared when products were genuinely in stock and mapped to customer search intent.

✅ Conversion rate up 250%

✅ CPA down 40%

✅ Revenue up 35%

✅ Profitability (post COGS + ad spend) up 65%