CASE STUDY: Forecast Smarter. Sell Smarter. Build Smarter.

A retailer of bespoke, built-to-order specialist PCs - balancing premium product, high-touch operations, and time-sensitive delivery.

Build room staffing was based on flawed forecasts, leading to wild swings in performance. During peak demand, the business overpromised and underdelivered - damaging customer trust and brand reputation. In slow periods, staff sat idle, killing profitability. Rigid marketing and pricing plans made it hard to respond in real-time.

• Built bayesian-weighted sales forecasts accurate to within 8%

• Introduced dynamic pricing and promotion levers to throttle demand in real time

• Helped align build capacity, staffing, and margin - not guesswork

• Enabled the business to flex smarter without compromising customer experience

✅ Margin after staff costs increased by 22%

✅ Customer complaints dropped by 43%

✅ Online reputation improved - stronger social proof and trust

✅ Sales and staffing finally aligned - no more boom and bust cycles