CASE STUDY: From Vanity Metrics to Profit in 90 Days

A prominent international fashion brand with global reach

The leadership team was being shown weekly wins by the eComm and marketing teams - improving metrics everywhere, yet revenue and margin weren’t moving. Behind the dashboards and updates, the truth was clear: the eCommerce business was losing money.

• Cut through noise to show what was really happening

• Identified the commercial levers that actually move the needle

• Built a weighted dashboard led by a single number - so non-eCommerce leaders could see performance at a glance

• Connected operational movement directly to revenue and profitability

✅ eCommerce went from loss-making to profitable in under 3 months

✅ Leadership finally had visibility that aligned to business outcomes

✅ No more spin - just clarity, focus, and results